ZERO ISSUE BREWING

I worked as the in-house Art Director and Brand Manager at Zero Issue Brewing from 2019 - 2023. My responsibilities included creating design and illustrations for packaging, creating both static and animated materials to promote our products. For our larger series and projects I would also supervise other artists to ensure quality and brand consistency. I developed over 80 package designs while in this position. Many of the designs were partnerships or collaborations with other brands. This often create unique problems and required creative solutions to incorporate elements from both brands.

SOCIAL MEDIA

When I started there was no clear direction for the brewery’s social media. The artwork on the packaging is the heart of the brand. We wanted to use that as much as possible to promote our product. I created various static and motion graphics to showcase that in the best way possible.

I also worked on finding a way to integrate more photography into our feed. I edited our photos to be higher contrast and used bold colour overlays integrated our photography and graphic elements.